At REEFERS Technologies, we are an early–stage clean–tech startup dedicated to reducing fuel consumption and carbon emissions in the heavy-duty transportation industry. Our aftermarket product is designed to increase fuel efficiency without adding weight to the vehicle.

Our story

“It all started when I was reading about the low efficiency of the vehicles’ engines. It is only around 30%. I said there should be a way to improve that. At that moment the idea sparked!” Youssef, Founder and CEO of Reefers. He then formed a team of dedicated engineers in the research and development stage, who are committed to achieving the UN Sustainable Development Goals, Canada’s 2030 Emission Goals, and net-zero emissions by 2050.

Meet our superhero team

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Youssef Demahskiah

Mhd Youssef Demahskieh our Founder and CEO of the company, also known as “Superman”. His superpower is strategic thinking, and he is responsible for guiding the team towards achieving our mission. Youssef is currently pursuing his master’s degree in Mechanical Engineering at York University and has four years of research experience and one year of manufacturing experience. He is the most passionate about this start-up and committed to creating a more sustainable future.

Yasmin Fouladvand

Meet Yasmin Fouladvand, our Chief Financial Officer and financial specialist, also known as “Black Widow”. Leveraging her expertise, Yasmin ensures the stability and growth of Reefers Technologies Inc through innovative financial strategies. Her dedication to financial integrity makes her an invaluable asset to our leadership team.

Jad Zeitoun

Meet Jad Zeitoun, our Chief Operating Officer (COO) and Mechanical Engineer, also known as “Spider Man”. His superpower is getting the job done. With a specialization in leading engineering and optimization projects, Jad is overlooking the day-to-day operations. With his passion for sustainability, Jad is focused on making our technology available in order to create a greener tomorrow.

Victoria Horvath - Chief Operating Officer
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Victoria Horvath

Meet Victoria Horvath, our Chief Communication Officer (CCO) and engineering expert, also known as “Wonder Woman”. Her superpower is connecting dots to advance our outreach. While she is pursuing her PhD in Mechanical Engineering, Victoria is passionate about innovation and committed to creating sustainable solutions for a better future.

Mamoun Shekfeh - Lead Automotive Technician
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Mamoun Shekfeh

Mamoun Shokfeh, our Lead Automotive Technician, also known as “Iron Man”, is an expert in repairing and maintaining vehicles. His superpower is mechanical proficiency, and he is responsible for ensuring our vehicles are in top condition. Mamoun is dedicated to ensuring we have reliable transportation to accomplish our missions.

Madison Bardoel - Chief Technology Officer
Madison Bardoel

Madison Bardoel, our Chief Technology Officer (CTO) and Mechanical Engineer, also known as “The Supergirl”. Her superpower is creating innovative solutions that we need in our missions. In addition to her specialized engineering research experience, Madison is dedicated to advancing technology as well as reducing our environmental impact.

Gabriel Nedelea - Logistics and Transportation Lead
Gabriel Nadelea

Gabriel Nedelea is our Logistics and Transportation Lead, also known as “Thor. His superpower is problem-solving, and he is dedicated to finding innovative solutions to transportation challenges. Gabriel has experience in reefer truck driving, VW work experience in Germany, tanks industry experience in Romania, a diploma in the automotive industry, and decades of experience in the transportation field.

REEFER’s mission

Our mission is to provide simple and novel solutions for waste energy harvesting and efficient energy management. We aim to become a household name and the go-to brand for reducing fuel costs and greenhouse gas emissions for refrigerated trucks.

Traffic is moving through a busy city center in the daytime, view from a drone perspective
A truck drives down the road with the word net zero emissions in white on it

REEFER’s vision

We envision a future where our innovative solution is standard equipment for all long-haul trucks, promoting sustainable transportation practices while reducing fuel costs and greenhouse gas emissions. Our commitment to the UN Sustainable Development Goals and dedication to creating a more sustainable future for our planet drives us to continually innovate and improve our technology to achieve net-zero emissions in the transportation industry.

Our core values


We are committed to reducing our impact on the environment by promoting sustainable practices.

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We continually strive to innovate and improve our technology to achieve better energy results for our customers.

Two men with safety helmets working on an electrical equipment

We are committed to delivering high quality products and services that exceed our customers’ expectations.

We believe in working together with our customers, partners, and stakeholders to achieve our shared goals.

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We put our customers at the center of everything we do and strive to provide exceptional customer service and support.

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We take enthusiastic ownership of our actions and results, holding ourselves accountable for our impact on the environment and society.

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Join the REEFERS Technologies team and drive sustainable change!

We are looking for individuals who share our vision and are excited to join a team committed to excellence, innovation, and impact. If you are a curious and driven individual who is passionate about sustainability and making a difference, we want to hear from you. Join us on our journey toward creating a more sustainable future!
Check out our current job openings below and submit your application to be part of our growing team.

Senior Product Manager

Remote-first · £70–100k

Senior Product Designer

Remote-first · £70–100k

Join us in revolutionizing the transportation industry with sustainable energy solutions

With Reefers, businesses can reduce their environmental impact while simultaneously improving their bottom line.